9 then began a part-time job, two-time homeless. In Germany, about twice in hair products and markets have tequila success, lose up to us $700 a $2.5 billion of wealth.

John Paul DeJoria

With $700 for start-up capital, establish a professional hair products enterprises, and Paul Mitchell by telephone under 0120-2714540 company by 9 billion dollars in annual industry leader, Patron company established, after 20 years of management, and was unpopular low-end liquor category agave into repeating in this field, and create a new market segments, top tequila. The 65-year-old John Paul's John Paul in (about DeJoria), with its continuous successful entrepreneurial experience, released into recent Forbes billionaires list (editor's note: rank, wealth estimated 261 for 25 billion dollars).

The CEO Brown Patron company time (Ed), so the founder evaluation: "he is the world's wealthiest people. In one dream in 1989, except he who dared to think, to create top tequila brand?"

In the top tequila market, Patron company currently ranked first, despite Jose Cuervo than rivals, but the price is higher sales better. Patron's name was even writing popular rap songs, its distribution channel has expanded to Canada. The company continues to expand the business scope, recently bought Ultimat brand of vodka in Poland in the first quarter of this year, even the economic downturn in the environment, the company's income is increased. DE about the estimated about 70% market share, does not exclude the possibility of public.

When accepting a reporter to interview, not forget about the show his trademark silver, and show his moustache and vigorous figure, 178 pounds last year, he also set out in the hottest movie maps' t Mess worse in the Zohan modelling. He is six feet tall, but down-to-earth, had six children. His life, experienced dramatic: youth, he lived in houses, the immigrants flocked in the living space of the sitting room insufficient he now 1/4, His success in business, the street twice before until 1980, Paul was Mitchell, life had earth-shaking changes. Now, he is in the social circle celebrities, and more than in California and Texas has more homes.

This is the 20th anniversary of the establishment, Patron brand in the Mediterranean villa about in malibu, we overlook the bay scenery, look his legendary entrepreneurial experience, and depicts the beautiful future.

In small, has the potential to entrepreneurs.

DE about the: my first job was working in nine years old when door for promotion of Christmas CARDS. 10 years old, my brother and I become the Los Angeles BBS newspaper newsboy, every morning at 4 o 'clock, then gets the ready for school. My parents are from Europe, mom was a Greek, dad is an Italian. When mother took my brother and I came to the United States, I was two years old, the life is difficult. So, we have to make contributions for the home.

You grow up, still continue to do this job?

Fred: I had about the door-to-door selling encyclopedia, this is I can imagine the exercise. I was selling is in version of the encyclopedia, very hard, and sometimes visit 30 ~ 40 families, may just have family will talk to you, and let your foot in the door. Most people are very coldly closes the door, let you see hope.

This experience for you then entrepreneurship has very great help?

Fred: indeed in about this great exercise, the communication and promote art. It is in the 1960s, a set of the encyclopedia, but the price is $369 we found some small Banks, consumers can points, 10 months paid $36.95 repay every month.

I heard you still had the homeless?

In Germany there: about twice. First, I was my son, 22, two years, for a variety of reasons, we both are lying on the streets. The second was founded in 1980, Paul Mitchell. When I When my wife and I don't have a peace, jehu, will clean body possessions to her. Even worse, a finance is committed to providing $500,000, but in the day that didn't receive a penny. Hence, I have to sleep in his car, the company was founded in the first two weeks, I was in the car. Finally, my partner Paul Mitchell (Paul with Mitchell) not rely on any other forces, on their own, self-made man.

First, what reason is specific homeless?

DE about the: my wife want child care, and took all the children furniture, jilt to me. When we rent a house has expired, a few weeks later I started collecting along the empty bottle, and a small coke bottle can sell 2 cents, big can sell five cents. After a while, through the streets, and finally we no longer have a motorcycle friend gave me the place.

For you, this experience is an incentive?

DE about I glad you have everything, and gratitude. Those about.for nowhere but again, often let me empathy, feeling of pity. I often attend some charity activities, helping displaced people.

I heard you with $700 Mitchell, Paul established at any ideas?

Fred: I was about the by considering many factors. My partner and I have $350 from mother there also borrowed $350, she didn't know how bad the situation I (laughter). We decided to work out a field, some hair products. Manufactured products need two weeks, the supplier also account for two weeks. With that same marketing encyclopedia, I began to visit a door-to-door, a beauty salon again.

What do you feel when successful?

DE about the business for two years later, hard work, we have to pay all my bills. At that time we in the bank saved $4,000 with partners, which means I have 2,000 dollars each. We give each other up: "brothers, we succeeded, next." automatics But before that, indeed we worked hard.

After the successful, you give yourself what rewards?

Fred: I go about in the restaurant, follow one's inclinations, want what place is something, but not the price. This is the first time I only see the menu, because the prices generally left order are listed in the right. I enjoy a performer,.

You then what was the Patron.

DE about I with a friend in the company founded in 1989. The friend that Martin g (Martin told Crowley), was not how good luck, I recommend him to a construction company work. His trip in the United States and Mexico, and Mexico between machine and buy some furniture, sold us architect. Once I said to him: "why not try to bring the best tequila in Mexico? Then he brought me back, a bottle of local tequila. He was used to hold the bottles of wine, it is now in the Patron. Return, he let me have a taste of the wine, drink, I think it is after I drank the sleek tequila. Martin say oneself can also be used to make the wine is more smooth and even cocktail. With the pack and decide the bottles of wine, the design of beautiful tags again. His invitation I together with him operate this tequila. Then, we adjusted a more smooth wine, with the artificial blowing bottle package. I bought 12,000 bottles of wine, then think, if you don't sell yourself with it anyway, Paul Mitchell have been very successful. Let me in, unexpected is 10 years, Patron was welcomed by many in the birthday, christening vow, and everything you can imagine ceremony to important days, many people are enjoying Patron tequila.

Patron of high-speed growth factor is what?

Fred: the most important about the quality of the course is. Whatever you offer is the product or service, make sure you are in this field. Secondly, whatever you do, do well, people will become again.

In the way of your business, and what is the biggest obstacle to meet?

DE about the biggest obstacle is: again rejected. Entrepreneurs to must have psychological preparation. Some people are successful, because they are more than those losers can persist. For even if you had ten times constantly, will quickly adjust, smiling face first, enthusiastic customers, opportunities May 11 in your perseverance.

Facing the current economic environment for entrepreneurs, any Suggestions?

Germany in 1980 about Paul Mitchell, founded upon how much money, not even a settlement, have no place to sleep in the car. When inflation rate reached 20% to 12.5%, from 1980-1982 in three years, the unemployment rate in U.S. $10. When you left no stone unturned in this crisis spent meet again later, no matter what, is a piece of cake. If not, don't just start earnings give up, because now economic environment is bad, consumers may caution, but this does not mean that they do not consumption.

Have you ever considered retirement?

DE about I never retire, I liked the job now. [translation/QinHuan)